NOTE: Everything as before. Benfica's home games continue on BTV. Decision forces MEO, which has not yet guaranteed the channel in the offer, to negotiate.
SETÚBAL - The operator NOS SGPS has already decided on the channel that will broadcast Benfica's home games. Benfica's home games from the 2016-2017 season onwards will remain on the BTV channel, a channel that will maintain its premium nature”, informs the operator in a statement. In other words, practically six months after closing an agreement with Clube da Luz for the rights of the owner of the Benfica TV (BTV) channel for 400 million euros, NOS SGPS reveals that nothing will change when it comes to broadcasting games in home.
As for Sport TV, a joint venture with Olividesportos and NOS SGPS which holds 50 percent, it will continue away games in the Portuguese Professional Football League with the improvement of higher-yield channels. CELA returned to NOS SGPS which the rights of Benfica and Sporting will assume in July 2016.
The pressure from PT Portugal's official telecommunications business, MEO, was to accept the terms of the agreement recently concluded between NOS SGPS and Vodafone Portugal: MEO has not yet been assured of guaranteeing our BTV channel in its offer for next season. NOS SGPS and Vodafone Portugal also sent letters inviting MEO and Cabovisão, but within the terms defined by the two companies in the personal memorandum of understanding, to receive the club TV rights data.
Vodafone Portugal has already guaranteed the transmission of the BTV channel from the official licensing channel grid, but the current agreement between Benfica and PT Portugal ends with this sports season, forcing the company to negotiate with NOS SGPS, Miguel Almeida, CEO NOS SGPS in handed over the cup with Pedro Proença, president of Liga Portugal, the club has just become national champion.
Negotiations between PT Portugal/MEO and NOS SGPS (formerly Zon Optimus) in controversy over the departure of Porto Canal soured relations between the two companies, with MEO suspending signal broadcasting for NOS customers on the Fiber service and operator* to file an injunction, claiming losses of around 43 million.
*Read the news source from Vasco Santos.